Last week, there was one designer who held the fashion crowd in the palm of his hand - Vetements' Demna Gvasalia, says Divya Bala
On Friday, there was a single show all eyes (including Kanye West, who sat front row) were trained on - Vetements. Everyone was interested to see what fashion's newest wunderkind (designer Denma Gvasalia, who is also the new creative director of Balenciaga) would be putting forward. And they weren't disappointed. In a deconstruction of emo teen angst and catholic school uniforms, looks were offered up in a Holy Trinity church, blaring decidedly ungodly statements such as "You fuck'n asshole" or "May the bridges I've burnt light the way." There was a fresh take on proportion - though blown out, wearable - and new styling cues, - might the belt-bangle/coat holder soon be a part of everyday sartorial vernacular? - asymmetric cutting, roomy trousers and hunched shoulders. Nothing particularly subversive there, but under Gvasalia's inspection each piece becomes punk, rebellious and entirely desirable.
Is it any wonder the label has been spotted on every fashion editor, street style and model you can think of. From Vetements' reworked vintage It-jeans worn by Buro 24/7 founder Miroslava Duma to the hoodies worn by Hailey Baldwin and Kendall Jenner - Vetements (and Demna Gvasalia) is undoubtedly the label to watch.