Myer certainly brought the glamour to Sydney's Carriageworks last night for their spring/summer '15 launch
What will you be wearing next season? It's a question that was swiftly answered by department store giant Myer and their rollcall of genetically blessed ambassadors: Jennifer Hawkins, Kris Smith, Kate Peck and Rachael Finch last night. Giving it their all on the runway alongside a roster of Aussie model talent (including Astrid Holler and Ruby Jean Wilson), Myer's ambassadors gave 450 guests the pleasure of seeing exactly which trends we'll be seeing in stores very soon.
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Set on a curved white runway punctuated with giant spherical installations decorated with thousands of Birds of Paradise flowers, the show previewed a who's who of Australian designers such as Alex Perry, Yeojin Bae, AJE, Sass & Bide, M.J Bale and Seafolly. Not content just stay local, we also saw spring/summer highlights from Myer's international design talent, which includes Christopher Kane, Roland Mouret, Peter Pilotto, MSGM and McQ. Jennifer Hawkin's also showed off sexy bikinis from her Cozi collection and closed the show in stunning fashion wearing Maticevski.
This year's trends spanned new romantic looks inspired by the '70s, sophisticated monochrome, nautical and oversized florals and prints.