MFW S/S '18 recap: bring out the power players!
Italy's finest labels rounded out day two of Milan Fashion Week - here's what we loved.
Simplicity in design is easy to imagine, but often difficult to execute. Luckily, Max Mara offered a master class in chic, summer-appropriate tailoring. Sticking to a palette of caramel, white, sand, lilac and black, plus a few pretty florals thrown in for good measure; Max Mara's army of modern power women were dressed for breaking that glass ceiling. Slimline suits, pencil skirts with paper-bag waists and a series of sheer organza trench coats were the standout looks of the show.
The last couple of seasons of Fendi have been playful with prints and experimental with cut outs; this season Karl and Silvia kept the momentum going with another lively and colourful presentation. While striped and gingham-patterned silk and organza permeated the entire collection, shoulders were a key focal point as dresses and tops were cut to reveal sensual flashes of skin. Print on print, splashes of leather and bold A-line silhouettes kept everything fresh and razor-sharp. Plus, we have no doubt the new Fendi logo will go down a treat with its bag and accessories consumers.
Graphic is the word that comes to mind after viewing Prada's latest collection, no doubt aided by the comic book heroines plastered across dresses, coats, shirts and bags. Of course, being Prada, the references are never overt and comic book prints were spliced, sprayed and patchworked together in umpteen ways so that the eye was never settled on one thing. Contrasted with splashes of punchy animal print and clashing layers that seem incongruous at first, but somehow just worked, it's yet another feat of technical and creative dexterity from the Italian designer. With micro Matrix sunnies on Bella Hadid and Rihanna and now the Prada runway, no prizes for guessing what the next It-sunnies will be.
Jeremy Scott's latest outing for Moschino is yet another collection that's impossible to ignore, not least on social media. Like junk food, it's a momentary feast for the senses (Kaia Gerber, Bella and Gigi Hadid in feathered tutus and biker boots is truly a sight to behold), but if you delve beneath the My Little Pony prints and biker ballerinas you'll see that Scott is trying to cheer us up in an era of Trump negativity. Closing the show with a series of gowns resembling tulips, lilies, orchids, roses, butterflies and even Gigi and Kaia as a bouquet of flowers, it was impossible not to be won over by the sheer novelty of it all.
Buro 24/7 Selection
Buro 24/7 Selection