It's all about London for the fashion house right now: creative director Ian Griffiths is a city native and they've just reopened a three-level flagship store on Old Bond Street. Fittingly, their Resort 2016 collection is an ode to London's heyday, inspired by Cecil Beaton's iconic 1941 photograph, Fashion is Indestructible.

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There were pinstripes a-plenty, on trousers, shirts and jackets, wool crepe capes and silk dressing gowns with tasselled belts: looks that would feel right at home when worn languishing on a leather chesterfield in a gentlemen's club or settling into a West End theatre box.  Also worthy of mention: washes of peony pink, peach and daffodil yellow floral prints burst amid the mainly monochrome collection, across coats and silk suits; boxing-style shorts, athletic cuts and gloves ready for the ring - a nod to boys' boxing clubs of old.

London calling: the complete Max Mara Resort 2016 show

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The beauty look was pretty and pale, with a just-come-in-from-the-cold flush to lips and cheeks that paired perfectly with the fur mittens and hats, and not a dusting of bronzer to be seen.

London calling: the complete Max Mara Resort 2016 show

London calling: the complete Max Mara Resort 2016 show

High profile guests included Alice Eve, Amy Adams and Charlotte Dellal, who were treated to a first look at the sprawling new store. Now one of the largest in Europe, the Old Bond Street premises span almost 1000 square metres, with the three levels joined by an elaborate spiral staircase. 

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London calling: the complete Max Mara Resort 2016 show

Amy Adams

London calling: the complete Max Mara Resort 2016 show

Alice Eve

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London calling: the complete Max Mara Resort 2016 show

Charlotte Dellal

London calling: the complete Max Mara Resort 2016 show

Nicola Gerber Maramotti, Alice Eve and Charlotte Dellal

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