And the new collection has a distinctly Seoul-inspired flavour, with cuts inspired by Korean traditional dress and a kaleidoscopic colour palette of eye-popping pink, violet, coral and royal blue. It was a clear merging of old Asia and new, set in the ultra-modern Dongdaemun Design Plaza.
A South Korea show was on the cards for Chanel: the country has grown to become Asia's third largest economy and represents a significant market for the high fashion house - so much so that it's become tradition for Korean brides to receive a Chanel handbag on their wedding day. According to his constant companion, creative consultant Amanda Harlech, Karl Lagerfield has been inspired by the rapidly changing face of Seoul for over a year. "We must understand that Korea is all about a new start; it's a young country that will dictate the future. But it's also a country that has protected its own culture, in a very sincere way. And Karl has fully embraced that," she said backstage. "The result is this great, colourful and younger collection."
Geometric embroidery and bold multi-coloured stripes are mixed with ethereal organza, tulle and lace across the collection, as well as shantung - a type of raw silk cherished by Coco Chanel. Tweed and textured cotton also features, in jackets with flat or folded collars and rounded shoulders, wide-cut trousers and pencil skirts.
Celebrity guests Kristen Stewart, Tilda Swinton, Gisele Bündchen and several K-Pop artists all sat front row.
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