From the brightest crimson through to rich merlot – red is undoubtedly the style set’s colour du jour

"When in doubt, wear red," said Bill Blass, who clearly knew a thing or two about the transformative power of colour. While it's a hue that screams, 'look at me', so certainly not for the shy and retiring type, red's power of persuasion game is so strong, it's even got the fashion crew in its clutches. If you're a first timer, this season you're in luck. The variety of pink-based hues, fire-engine reds and wine-tinged pieces means that no matter your complexion, colouring (or inclination to be the centre of attention) - there's a shade to suit everyone.

Here, we've picked some of the season's best ready-to-wear, accessories and shoes. Consider this your official red alert.

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