Your guide to the best ad campaigns for S/S ’18

They say youth is wasted on the young, but somehow we don't think this applies to Kaia and Presley Gerber, Elle Fanning and Bella Hadid. As some of the youngest faces fronting the S/S '18 campaigns (Kaia is just 16, Presley is 18 and Elle is 19), they've managed to pack a whole lotta life into their teenage years. It is any wonder their youth and vitality has managed to capture the attention of some of fashions foremost tastemakers?

Rounded out by It-models like Adwoa Aboah and activists like Cameron Russell, the campaigns from the likes of Raf Simons (Calvin Klein), Miuccia Prada (Miu Miu) and Clare Waight Keller (newly seated at Givenchy) are dropping fast this month, and we look forward to seeing who else will pop up this season. Watch this space for updates. 

Young, wild & free: the best of the S/S '18 campaigns