You know what the world needs? More Jenner/Kardashian merchandise, said no-one, ever. And yet, here we are: the world's most famous sisters are expanding their empire to include swimwear, announcing a new range with Topshop via Kylie's snapchat account.
With the news came a series of Snapchats and selfies showing Kendall and Kylie showing off their hard work (cough), which from the looks of things, involves lots of neon, neoprene and - wait for it - lurex. Shiny gold lurex.
We're as alarmed as you are.