Why Rihanna’s Fenty x Puma show is Yeezy all over again
What you missed
In the early hours of this morning (7.30pm Paris time) Rihanna presented her spring/summer '17 Fenty x Puma line in Paris. Inspired by Marie Antoinette, the collection was awash with soft shades of blush, silver grey and nude with pops of khaki and lilac. "It's a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris," says the singer in a statement released pre-show. "I approached this season very differently and felt the theme and concept was best suited for one of my favourite cities, Paris." And that she did, with a series of lace and silk looks that were part bourdoir, part sportswear.
Of course (cue the eye roll) Fenty x Puma was live streamed on Tidal too - making it that perfect blend of fashion, music and pop culture.
In fact, it's easy to draw parallels between RiRi's Fenty x Puma and Kanye West's Yeezy Season 4 shows - both are designed by music icons, both have a fixation with all things nude toned, both threaten to topple the fashion's industry's notion of what a 'designer' really is and both played out on social media in the most 2016 way possible. While Kanye's Yeezy Season 4 took over New York Fashion Week, Rihanna's Fenty x Puma has certainly overtaken all the press surrounding Paris Fashion Week's second day.
If you don’t have Tidal, catch the social media highlights below.
"If Marie Antoinette was going to the gym and needed something to wear" - Rihanna on her Fenty Puma line #PFW https://t.co/kNqyRbh4W0
— Vanessa Friedman (@VVFriedman) September 28, 2016
The show even had a Hadid on the runway...
And fans...
Clothes were sports-inspired but in luxe fabrications.
The shoes are sure to be a sellout.
Even guys wore lingerie-inspired looks:
Lastly, here's RiRi's second outfit:
Related articles
Buro 24/7 Selection
Editor's Choice
Buro 24/7 Selection