Why buy one dress when you can buy the entire couture house?

Why buy one dress when you can buy the entire couture house?

Haute finance

Site: Lucie Clark

Global luxury empire LVMH has announced a $13 billion USD plan to bring couture house Christian Dior completely under their control

As arguably the biggest powerhouse luxury group in the world responsible for fashion brands like Céline, Louis Vuitton, Givenchy as well as a slew of other highly coveted brands from champagne (Dom Pérignon) to fine jewellery (Bulgari) to fragrance and cosmetics (Benefit Cosmetics, Parfums Christian Dior), anything LVMH does has a huge impact on the luxury retail market. The company basically decides what the next status bag will be, what French fizz you'll be sipping, how you'll be scenting your world, what you'll be putting on your face and which sparkly trinkets you'll be spending your hard earned dollars on.

So the news that the Arnault family (LVMH's majority owners) are planning to bring Christian Dior Couture completely into their fold is a huge deal.  Couturier Christian Dior presented his first collection in February 1947 to immense acclaim, his famous "New Look" helped bring couture back from the brink of extinction after the utilitarian cloth-rationing styles that marked World War II. Since then the house has expanded to include beauty and fragrance and post-Dior's untimely death in 1957, has played host to a raft of top designers from Pierre Cardin to John Galliano to Raf Simons. LVMH currently controls the beauty and fragrance arms of Dior and this USD $13 billion deal would bring the all important couture section also under the LVMH umbrella.

Raf Simons debut colleciton for Christian Dior Couture

In a recent press conference Bernard Arnault said the acquisition is not only an important move for the company but "...shows our confidence in the French economy as well as in LVMH going forward." With the luxury industry and retail sector suffering through multiple mall and brand closures as labels struggle to adapt to the changing online retail landscape - this deals rings a positive note for retail as a whole.

Why buy one dress when you can buy the entire couture house? (фото 1)

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