Italian fashion designer Giambattista Valli's luxe ladylike ready-to-wear and haute couture pieces are regulars on the red carpet and in the most covetable street style looks. The designer is worn by the most fashion-forward ladies from Victoria Beckham to Rihanna to Charlize Theron and even the next gen, with Reese Witherspoon's mini-me daughter, Ava Phillippe, donning a show-stopping Giambattista Valli gold couture dress to Paris' society ball, the Bal des Débutantes on the weekend.

Ava Phillippe wearing Giambattista Valli (image @colunadocampelooficial)

Since Valli launched his ready-to-wear label in 2005, branched into haute couture in 2011 and launched his younger diffusion line Giamba in 2014 he has amassed a dedicated legion of fashion fans with insiders calling him the Valentino of this generation. But the hardworking designer is never one to rest on his success and announced to WWD he's launching an activewear line in 2018.

Speaking to WWD Valli said, "It's a capsule collection where we will express a more functional side of the brand, while remaining faithful to the atmosphere of contemporary chic that is part of its DNA."

The approximately 60-piece collection will, per the article, be presented to buyers in January and available to purchase in June 2018 at Giambattista Valli stores and other selected boutiques. Pieces will include, "...coats, puffer jackets, sweatshirts and track suits."

This move into athleisure makes complete sense with so many designers keen to cash in on the thriving activewear scene including Tory Burch's move into the market with her 70s country club-style Tory Sport line, Fendi's luxe designer leggings and gym gear and collabs like adidas by Stella McCartney and Chanel's Karl Lagerfield x Vans collection.  

"I love the idea of introducing new materials to activewear by applying the house's know-how in handling certain fabrics to this segment. It's extremely Valli, extremely sophisticated, extremely luxurious." Valli said to WWD, adding that the line, "...would start with casual clothing with technical elements including après-ski outfits, and eventually expand to include swimwear and beach separates though not performance gear."

WWD reports pricing for the line will range from an eye-watering 1,100 euros (approx.. $1700 AUD) to 2,500 euros (approx. $3900 AUD) - so best to start saving now.

Which chic red carpet label is launching activewear?