Since moving there in 2016, Paris has become Australian designer Kym Ellery's home away from home. The city has adopted Ellery and her labels' signature tailored-yet-fluid architectural silhouettes. After many seasons on the official Paris Fashion Week Prêt-à- Porter calendar, and becoming an official member of the Fédération de la Haute Couture et de la Mode, ELLERY has today (Wednesday) announced the label will be joining Paris Haute Couture Fashion Week as of January 2018.

The move coincides with a shift in the commercial strategy for the brand. "As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best - create," Ellery said in a statement. As of January 2018, ELLERY will design two main collections each year, instead of four. These will each be released in two 'chapters'. The shift in commercial focus rebels against the 'See Now, Buy Now' trend that many international fashion brands have begun to embrace.

"I want to rediscover the feeling that I had ten years ago, when I started ELLERY. I want to bring back the dream. As an independent, self-financed growing brand, it is too difficult to chase after a schedule determined by vertical super brands. "

The show will take place in January 2018 in Paris at an undisclosed location.

Which Aussie label has joined Paris Haute Couture Fashion Week?