Karl Lagerfeld scores his own Where’s Wally moment

Karl Lagerfeld scores his own Where’s Wally moment

Site: Yeong Sassall

Image: Penguin Random House

Karl Lagerfeld has been immortalised in many different ways during his illustrious career, but a new book, 'Where's Karl?' sets a new precedent 

Few icons in the fashion industry are as fascinating as Karl Lagerfeld. So you can understand why Thakoon's vice president of wholesale, Stacey Caldwell, turned Karl watching into a sport during her frequent trips to Paris. She especially loved watching his interaction with his fans, telling US Vogue, "They would act like they were the only ones lucky enough to spot him, and then two minutes later someone else would do the exact same thing."

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This inherent obsession with fashion's Kaiser helped formed the basis of Caldwell and fashion video producer Ajiri Aki's project - a parody children's book Where's Karl?. In the style of Where's Wally?, the book follows an imaginary blogger (Florence de la Sabine) who chases Lagerfeld through fifteen cities over the course of a year. Featuring fashion calendar highlights such as the Met Gala in NYC, Chanel's runway show at Paris' Grand Palais, Art Basel Miami and even a vacay at Coqui Coqui beach in Tulum - the book is as much a snapshot of the industry as it is a fashion addict collector's item.

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And, of course, the real fun isn't simply confined to spotting Karl's black suit and sunnies ensemble - along the way, readers are given a glimpse of other industry insiders, such as Givenchy's Riccardo Tisci, Céline's Phoebe Philo, Naomi Campbell, Kate Moss, Kristen Stewart, Alexa Chung and the Olsen twins. "That's the real fun - you think you're looking for Karl," explains Caldwell, "but you're recognising all these fashion people along the way."

Where's Karl is published in the US on September 15, visit for more details.

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