Fashion may be a fickle beast, but at least it allows you to be an individual. That's essentially the central message of Westfield's latest campaign for spring/summer 2015. And in age of androgyny, blurred boundaries and shifting style mantras - who better to front this year's campaign than Kelly Osbourne?
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Daughter of rocker Ozzy Osbourne and manager-turned-TV-presenter Sharon Osbourne, Kelly's life in the spotlight, outspoken nature and purple-tinged hair make her a winning representative for fearless style. And as far as fashion evolutions go, she's certainly come a long way. If you can cast your mind back to the early noughties and recall The Osbournes, the reality TV show that made the family into a household name, Kelly's transformation from punky teen to red-carpet style star is as impressive as her commitment to her lavender locks.
"It's important to have the confidence to wear what you want to wear and feel empowered to let your fashion choices evolve with your personal style," she says. "It's been an honour to be a part of a campaign which speaks to the restless nature of fashion and gives the freedom to individuals to define who they are in the moment the way they want to."
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You can find out more info on Kelly's feature film at westfield.com.au/TodayIAm. Additional behind the scenes footage is available for 24 hours through Westfield's Twitter page - unlock the extra content by retweeting @WestfieldAU @KellyOsbourne using the hashtag #TodayIAm.
Osbourne’s short film for the 'Today, I Am' campaign will be followed by another style-inspired film starring fellow Westfield Style Ambassador Lara Worthington (formerly Bingle), launching later this year. And keep your eyes peeled for a special film collaboration by Australian Fashion Film Award winner Gracie Otto and stylist Romy Frydman. Launching in early September, the film will feature designers such as Chanel, Miu Miu, Gucci, Zimmermann and Saint Laurent.