We may never see another Vetements show again

We may never see another Vetements show again

Bye-bye fashion week

Text: Noelle Faulkner

The Parisian brand is stepping back from the traditional runway format.

Never one to follow or stay with the pack for too long, Vetements has announced that it will no longer be showing its collections via a runway and has also cancelled its upcoming SS18 show.

Talking to VOGUE from his new home in Zurich, Switzerland, creative director Demna Gvasalia confirmed the move, citing boredom, the crazy pace at which fashion currently moves and how he thinks the current model of fashion is no longer working. "We are not going to show in the classical system any more. I got bored. I think it needs to enter a new chapter. Fashion shows are not the best tool," he said. "We did the show in the sex club, the restaurant, the church. We brought forward the season, we showed men's and women's together. It's become repetitive and exhausting. We will do something when there's the time and the need for it. It will be more like a surprise."

Commenting on the brand's crazy-fast rise to fame as well as his move to Switzerland, Gvasalia said the decision was also, in a sense, self-preservation. "It's like we're putting Vetements into an artificial coma." He says, also confirming that, yes, there will still be collections. "It's like we've got this big baby, and we've got to take care of it. In five years, it has gone so fast; it started to become something else. I want to bring it back to where we started. No more oversize hoodies! We're independent. We can do what we choose. That's the beauty of Vetements."

If anything, we predict the move will only make fashion's most watched brand even more closely watched...  

Read the full interview here.

We may never see another Vetements show again (фото 1)



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