Imagine the coolest 70s dance party you've ever seen, the kind that would be the first stop on a Delorean-led expedition through time. Now, think about the clothes. A riot of colour, vintage cuts, retro accents and So. Damn. Chic.

Thankfully, the maker of dreams-into-reality, (in this case, virtual) photographer Glen Luchford, continues his ongoing collaboration with Gucci under the direction of Michele, directing this most joyous piece of work. With art direction by Chris Simmonds, the film begins with party goers lining up for tickets before assembling in a 360-degree, immersive dance floor, resembling the likes of Studio 54. Pretty cool.

Explore the 'Soul Scene' below.

Watch: Gucci’s jumps on the soul train for a new new virtual reality film