Vetements makes a statement in Saks Fifth Avenue’s front windows

Vetements makes a statement in Saks Fifth Avenue’s front windows

Clothes for cause

Site: Lucie Clark

Image: Images: Michael Ross Photography for Saks Fifth Avenue and @vetements_official

Everything this cult French brand does makes a style statement, but their latest move on full display in New York’s Saks Fifth Avenue windows makes a comment of a different kind

The one thing you can never say about Vetements' head designer Demna Gvasalia is that he's just phoning the creativity in - every collection, every collab and every move he makes is unexpected, fresh and pushes the boundaries - like the recent $2,145 version of the iconic blue Ikea shopping bag he dreamed up for luxe label Balenciaga. And the latest Vetements move is yet another style paradigm pusher, with upmarket New York retailer Saks Fifth Avenue revealing their Vetements' window display containing just a large pile of clothes piled haphazardly on top of each other.

Image: @camilliafaye

Resembling a messy bedroom floor, the windows look nothing like the usual display of supreme merchandising skill filled with mannequins dressed in perfectly edited ensembles enticing people in to immediately buy everything they've just seen from the pavement outside. But don't be fooled, the window display is not the result of Saks' entire merchandising team taking the day off or all their mannequins going missing in a high-fashion heist - the Vetements display actually has purpose and it's a good one.

All the clothing in the windows (none of which is Vetements) has been donated by Saks employees or is from Saks out-of-date merchandise stockpile. Each day the "display" will have more pieces added until August 10 when all the clothes in the window will be donated to RewearABLE, a clothing recycling program that supports adults with developmental disabilities. Now that's a real style statement.

Vetements makes a statement in Saks Fifth Avenue’s front windows (фото 1)

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