Black Friday (the Thanksgiving equivalent of Boxing Day sales) is the biggest shopping day on the international calendar - think billions of dollars' worth of sales and all your favourite fashion houses discounted. The beauty of international shipping means increasingly, Australians can join in the action - but if you were hoping to score some of Alessandro Michele's dreamy first pieces for Gucci on sale, we have news for you: it's not going to happen.

Too good to go on sale: the designer label not doing Black Friday

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Why? Quite simply, it's so good that it's already flying off the shelves. "The full price sell-through was very, very high, so we don't have a lot left, frankly," Gucci CEO Marco Bizzarri told Business of Fashion. He added: "I think it's too early to put them on markdown now. I wanted to give the collection of Alessandro the longest possible time at full price in the shop. It's so new for our company; so new for him. Alessandro's fashion show collection started arriving in August, so two months and a half later, I didn't want to do this kind of action now."

We get it: so glorious - and game-changing - have Michele's first two collections been, that it would seem almost like fashion sacrilege to sell them for any less than what they're worth. Especially on the back of Michele scooping up the British Fashion Award for Best International Designer this week, after just 10 months as Gucci's creative director. "Now, the challenge that we have, the two of us, myself and Alessandro, is to keep on pushing ourselves to innovate as Alessandro innovated at the very beginning, and take risks," acknowledges Bizzarri. Go get 'em.

Too good to go on sale: the designer label not doing Black Friday

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