Case in point: for their upcoming Tommy x Gigi collection launch, the East Coast label is taking over Pier 16 at South Street Seaport, New York, for a two-day festival complete with a 40-foot Ferris wheel, rides, vintage Tommy Hilfiger shop, record shop, nail art, temporary tatts and all the retro-tastic carnival treats you can dream of - think fairy floss, ice-cream sandwiches, lobster rolls, pretzels and hot dogs.

And then there's the clothes: a completely shoppable live-stream will hit tommy.com when the show starts and every single piece in the Tommy x Gigi collection will be available for purchase online and in store immediately following the show, WWD reports.

Tommy Hilfiger is hosting a two-day festival with Gigi Hadid

Tommy Hilfiger will host over 2000 guests for the September 9 show, a number that will be spread equally over consumers and industry members. In the meantime, get your sneak peek at the Tommy x Gigi collection here.

Tommy Hilfiger is hosting a two-day festival with Gigi Hadid