Finally, style won't stop at the shoreline

Anything renowned Brit designer Stella McCartney sketches up for her eponymous label or activewear collab with Adidas immediately lands on every fashion forward girl's must-have list.  This daughter of rock 'n' roll royalty nails the style brief, effortlessly making clothes that are always covetable, functional and also ethical (she never uses leather or fur in any of her designs). So the launch of Stella's first complete swimwear collection feels like it's the missing piece in our wardrobe puzzle.

Combining Stella's signature fierce modern femininity with form-fitting detail and gorgeous prints, the new swimwear is easy-to-love and also to wear. Of the collection, Stella says, "This collection is really inspired by all types of women and I want this swimwear collection to encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing."

The range includes seven style 'stories' which tap into the latest swimwear technology for high performance wearability - either in the water or catching rays beside it. From nostalgic crochet pieces to sporty stripes, animal print, colour-block prints and basic black and white, the choices are endless (just like summer).

As with all Stella's gear, the fabrics are key, with a mix of neoprene, mesh and crochet for the swimsuits and cottons and chambrays for the cover ups. The colour palette of powder, royal blue, dahlia, yellow, navy and black translates to a seamless ability to pick 'n' mix each piece for seriously good summer wardrobe styling. Produced with leading lingerie name, Bendon, you know the quality is bankable. Available now from stellamccartney.com.

This is why you’ll soon be swimming in Stella McCartney