It's Kate Middleton's favourite clothing store- and has already made waves down in Melbourne. But now Sydney gets to experience the popular UK brand, Reiss.Known for its sleek cuts, uberly flattering designs and all-round quality basics, Reiss will become your next go-to store for both guys and girls.

Back in May last year, the British label made its Aussie debut with its first flagship in Melbourne's St Collin Lane, a concession in David Jones' Pacific Fair store on the Gold Coast, and a second store in Chadstone. "We are delighted to be opening our first Sydney standalone and further consolidating our brand presence in Australia," says founder and chairman, David Reiss. "It's an exciting market for us and one that we feel is already embracing the Reiss aesthetic."

The new store will open in Westfield Bondi Junction, pulling local influences from Sydney's relaxed coastal culture, yet still remaining true to the London heritage. The new space will be fitted out with white oil-brushed timber, steel pale grey textures, cool summer-white concrete and clutches of lush greenery. 

Reiss in Westfield Bondi Junction has opened its doors today. 

This iconic British fashion line is coming to Sydney