Abel Tesfaye will be following in his girlfriend Bella Hadid's fashion footsteps, staring in his very own fashion campaign for swedish giant H&M. As well as featuring in the spring 2017 ads, Tesfaye has curated the collection with The Weeknd's own label XO, which will be sold in H&M stores worldwide.
At this stage, H&M is keeping a tight lipped on any details,"the only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked," the company reported. But thankfully, Tesfaye gave us a sneak peek via his Instagram:
The collection will launch March 2017, stay tuned for more info.