Four decades ago, the British designer, icon and political activist Katherine Hamnett told people to 'Choose life' with her game-changing slogan t-shirts. Two decades after that, Ewan McGregor's infamous character 'Renton' told the world to 'Choose life' with his now-iconic monologue in the first Trainspotting film.
So it seems only fair that the two like-minded entities should combine forces for what is set to be some serious collector's items, branding everything from t-shirts to coffee cups and lighters with a the line 'CHOOSE LIFE' underpinned by the logo for the sequel to Trainspotting.
Dropping in stores and online on April 8th, to time with the Japanese release date of the film, it's the perfect way to wear your personal politics on your sleeve. What will you choose?