With the past three Tommy Hilfiger runway shows including the incredible 'Tommy Land' Spring 2017 show in LA and the 'Rock Circus' A/W 2017 show in London, Hilfiger's shows are overtaking even the Victoria's Secret Fashion Show as the must-see fashion show of the season. 

Image: courtesy Tommy Hilfiger

So the announcement of where the brand will stage their next over-the-top extravaganza is as highly anticipated as a new drop of Tommy x Gigi pieces. According to a press statement, the Spring 2018 Tommy Now show featuring both men's and women's fashion and the fourth Tommy x Gigi collection will be in Milan, Italy and will close out Milan Fashion Week on February 25, 2018.

Mark your calendars and pack your passports, because it's a show not to be missed with Hilfiger planning another over-the-top event, "It's about the fusion of fashion, entertainment and pop culture with experiences and inspiring interactions," Hilfiger said in the press statement.

And the best news is Hilfiger is sticking to the winning 'see now, buy now' format meaning you can shop the looks directly from the catwalk as they're being modelled.

As for who'll be on the runway, although we missed Gigi at the 2017 Victoria's Secret Fashion Show, since she's the global ambassador for Tommy Hilfiger and her fourth collab with the brand will be featured in the show, we're guessing Miss Hadid will be front and centre of this catwalk.

In other sartorial news, Balenciaga has, according to Fashionista, confirmed that Demna Gvasalia will show both men's and women's collections for the luxe label at the same time at the A/W 2018 shows in February - making for a very efficient experience.

Start packing, Tommy x Gigi’s next show location revealed