Is there something in the air? Or are fashion houses suddenly discovering R&B music for the first time? In what seems like a totally random move, American musician Ciara has been cast as the star of Roberto Cavalli's latest ad campaign.
In their press release, the Italian label described Ciara as "the American hip hop artist, who embodies beauty with a hint of wildness." They also went on to discuss the campaign as "a surreal kingdom where the walls look like a magical sky and surfaces enchant with desert volumes and earthy hues" - but let's not delve into that.
Related story: Peter Dundas is the new creative director at Roberto Cavalli
It's a less weird announcement when you realise that Ciara released an album, Jackie, earlier this month and has since embarked on a US tour - her first in six years. While we first came to know her over a decade ago as the angelic voice (and stunning face) featured on a couple of choice Missy Elliott songs, she's always skated on the periphery of mainstream music success and you-look-familiar recognition.
Related story: Breaking: take a look at Rihanna's landmark Dior campaign
The campaign images were shot by photographer Francesco Carrozzini and follow Nicki Minaj's turn as the face of the brand last year. While Ciara's imagery is more moody and wintry (owing to the change in season), we reckon she makes a pretty convincing Cavalli model, don't you?