Rihanna and models Slick Woods, Selena Forrest and Yasmin Wijnaldum took to the desert on dirtbikes for the FENTY x Puma S/S '18 campaign which debuted this week. The collection, as first showcased at NYFW in September is a high fashion mashup of athleisure and extreme sportswear; think leather pants and skin tight body suits in neon shades reminiscent of '90s Fresh Prince of Bel Air. FENTY x Puma S/S '18 embraces the sports luxe trend with sporty zip-ups, leggings, and crop tops, as well as accessories including platformed creepers and netted caps.

Rihanna’s FENTY x Puma campaign is full throttle hot

In a time where fashion is heavily criticised for it's lack of diversity Rihanna and her FENTY brands stand out. For the FENTY x Puma catwalk in September, models and It-girls from all walks of life Were represented. RiRi also famously debuted FENTY beauty last year with over forty shades of foundation to cater to all skin tones. The S/S '18 campaign for FENTY x Puma is no exception. 

Rihanna’s FENTY x Puma campaign is full throttle hot

Rihanna’s FENTY x Puma campaign is full throttle hot