We reported back in December that the luxury fashion house would show its Cruise 2017 collection in Rio de Janeiro, Brazil, but the exact whereabouts were kept tightly under wraps. That is, until creative director Nicolas Ghesquière revealed all via his Instagram account overnight, posting a photo of himself standing outside the iconic Niterói Contemporary Art Museum, designed by acclaimed Brazilian architect Oscar Niemeyer.
An architectural feat, the flying saucer of a building is surrounded by a still pool and perched on a hill overlooking Guanabara Bay and facing Rio. It was built in 1991 but looks like it's landed straight out of a sci-fi film, with its curved façade calling to mind that other futuristic space now forever associated with LV: Bob Hope House, where their 2016 Cruise collection was shown.
"The setting inspired me right away," Ghesquière says. "We continue the architectural journey that is so particular to the Maison Louis Vuitton. It's about being transported into a relationship where nature, geography and architecture come together in a vision of a great architect.. with the 2017 Cruise collection, we'll be discovering the vision of Oscar Niemeyer."
The occasion will mark the first time the museum has ever hosted a fashion show and coincides with its 20th anniversary and reopening to the public following major renovations. Although there had been whispers in industry circles that LV would be forced to cancel due to concerns over the Zika virus, this latest news proves the show must go on.