A lot of designers have done the emoji thing - Comme des Garcons and Chanel - but Gucci are taking things to the next level with brand memes

Created in a collaboration with Instagram meme royalty @beigecardigan and @williamcult as well as visual artists like Alex Soth and Polly Nor, Gucci have released a series of memes the champion their new line of watches under the hashtag #TFWGucci (or, That Feeling When Gucci).

Mixing classical paintings, retro advertising and low-fi, street references, Michele masterfully taps into the Millennial conscious with a fresh new campaign in a thus far untouched medium. 

Regram: Gucci are making memes now