Rag & Bone, the American label loved by fashion girls for their cult ankle boots and comfy jeans has arrived on Australian turf. In a move that seems to be the trend for all overseas retailers landing in Oz for the first time, Melbourne is the first port of call for the brand.
Setting up shop in the Strand on Elizabeth Street, the industrial fitout is befitting for the label's New York cool-girl roots. Spanning 1,150 square feet, the retail space will play host to the brand's ready-to-wear, denim, accessories and footwear collections.
Already a staple in most Aussie girl's wardrobes, it's a relief to know we don't have rely on online shopping alone to browse new season Rag & Bone. And, even better, now we can actually try on the whole collection instore.
Rag & Bone opens this weekend and is located at 250 Elizabeth Street, Shop T21, the Strand, Melbourne.