Rag & Bone, the American label loved by fashion girls for their cult ankle boots and comfy jeans has arrived on Australian turf. In a move that seems to be the trend for all overseas retailers landing in Oz for the first time, Melbourne is the first port of call for the brand.

Rag & Bone is opening its first Australian store

Setting up shop in the Strand on Elizabeth Street, the industrial fitout is befitting for the label's New York cool-girl roots. Spanning 1,150 square feet, the retail space will play host to the brand's ready-to-wear, denim, accessories and footwear collections.

Rag & Bone is opening its first Australian store

Already a staple in most Aussie girl's wardrobes, it's a relief to know we don't have rely on online shopping alone to browse new season Rag & Bone. And, even better, now we can actually try on the whole collection instore.

Rag & Bone opens this weekend and is located at 250 Elizabeth Street, Shop T21, the Strand, Melbourne.

Rag & Bone is opening its first Australian store