The luxe New York-based womenswear and accessories label is known for having a refined edgy New York aesthetic beloved and worn by all the most fashion forward celebs/models/actresses including Gigi Hadid, Margot Robbie, Karlie Kloss, Meghan Markle and Selena Gomez.

But with day dresses retailing for around the $3,000 USD mark it's a label that's out of most peoples reach. But not for much longer.

Rumours have been circulating for months that a more affordable, sister line was in the works and Fashionista confirms the brand is launching a, "...second, more casual line called Proenza Schouler White Label."

The casual PSWL line will focus on wardrobe basics, think: denim, tees, sweaters and casual outerwear. According to Fashionista, Proenza Schouler designers Jack McCollough and Lazaro Hernandez said, "We're excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design."

Actress and cool girl fashion icon Chloë Sevigny is fronting the first campaign for the brand which was shot by her boyfriend Ricky Saiz.

Image: Ricky Saiz/Proenza Schouler

According to W, PSWL will launch on November 6 this year and will be available from online retailers and the Proenza Schouler website. As for the pricing it will start at $195 USD for tees and sweatshirts, $290 USD for denim and around $575 for outerwear.

For more information:

Proenza Schouler White Label is here! And it’s affordable