Androgyny has enduring appeal for Prada, and this season it feels particularly relevant. We're also noting that the house clearly has a thing for Aussie blondes - last season Gemma Ward starred in their campaign, and this season they've turned to Sydney-bred model Julia Nobis.
With lines between men's and women's styling being deliberately blurred of late, the campaign plays perfectly to the borrowed-from-the-boys, borrowed-from-the-girls aesthetic. Shot by acclaimed American fashion photographer Steven Meisel in his New York studios, the bare backdrop ensures the focus is purely on the clothes, not to mention the models' super-cool posturing.
Plus, check out the ever-so-slightly eerie campaign video below: