All hail Yeezy and his god-given gift of absolutely nailing a fashion publicity stunt. We thought there was no way of topping the Kim Kardashian paparazzi-style look book of Yeezy Season 6 but alas, Kanye West has done it again in the most instantly ironic way possible. West recruited an army of platinum-maned Kim Kardashian clones to front the guerrilla-style campaign for #yeezyseason6 starring lowbrow social media models, porn stars and Kim Kardashian's former 'employer' Paris Hilton. (Need we remind you that Kim Kardashian once organised Hilton's closet!?) It's equal parts hilarious and genius!

Paris Hilton and an army of Kim Kardashian clones do Yeezy Season 6

Kardashian shared some of the candid/not really candid snaps of Hilton to her Instagram with the hashtag #ForeverTheOG. Check out the social media snaps of Yeezy season 6 below.

Now, considering we have gone a whole Kardashian article without once mentioning a pregnancy we're going to give ourselves a pat on the back (but srsly Kylie, when will you confirm it!?).

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Paris Hilton and an army of Kim Kardashian clones do Yeezy Season 6