Kanye kicks off NYFW: Yeezy Season 4 in pictures

Site: Yeong Sassall

Kanye West and the inevitable Kardashian/Jenner entourage brought the paparazzi to Roosevelt Island yesterday - here's what you missed

Is there anyone else in the world who so seamlessly blends the worlds of fashion, music and celebrity like Kanye West? Case in point: yesterday's Yeezy Season 4 spectacular was one carefully constructed publicity moment from start to finish. Kicking off on the streets of New York with Kim Kardashian's new-season Yeezy fashion preview, complete with thigh-high plastic boots and sheer (ok, completely see through) bras and dresses, the wife of Pablo did an exemplary job of doing what she does best - be photographed.

Kim's appearances complemented Kanye's two sold-out Madison Square Garden shows, which featured Kanye performing atop a giant hovering platform - which somehow managed to better February's Yeezy Season 3 fashion/music show. Everything eventually led to the extravaganza - the Yeezy Season 4 show. Hosted in a triangular space (oh, the Illuminati references!) that was the site of Smallpox hospital, Yeezy had shuttled guests from Manhattan to Roosevelt Island via buses.

Despite starting over an hour late, with the 'multiracial' models sweltering in the heat (some even stumbling, much to many fashion editor's alarm), the show was underway. Featuring a succession of nude coloured leotards, puffa jackets and thigh-high Yeezy boots, the show featured Insta-celebs like Sofia Richie and Teyana Taylor, star of Kanye's new video 'FADE'. And like a music concert, you could even buy merch from the show in the form of neon coloured Yeezy shirts, which were going for $75 a pop - talk about a side hustle.

Click through the gallery above to see more Yeezy Season 4 highlights.

Kanye kicks off NYFW: Yeezy Season 4 in pictures (фото 1)

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