Nike Air Max turns 30 and celebrates in the coolest way

Text: Lucie Clark

When an iconic sneaker has a birthday, it calls for cutting edge celebrations and thanks to Nike, the Air Max is getting exactly the party it deserves

As one of the most valuable, relevant brands on the planet (it's currently ranked #18 on Forbes 'Most valuable brands' list), it seems only right that Nike would put their own cool kid spin on the fake news phenom that's spawned a thousand memes and countless Twitter tirades. When their iconic trainer, the Air Max, recently turned 30 they celebrated by asking a couple of young artists to create a set of fun, cheeky 'fake ads' for the birthday shoe.

The faux fantasy ads come complete with subversive tag lines and were created by up-and-coming New York artists Ava Nirui (Instagram @avanope) and Alex Lee who put a humorous, noir satirical twist on the kicks. Nirui is fast becoming known for her wickedly clever work taking everyday items, such as Simpsons dolls and elevating them to high fashion levels by dressing them in Gucci monogrammed 'clothes'. Scroll through for Ava Nirui and Alex Lee's celebration of Nike Air Max turning the big 3-0:

Images by Ava Nirui and Alex Lee

Nike Air Max turns 30 and celebrates in the coolest way (фото 1)


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