After famously leaving Net-a-Porter in September 2015, it's just been confirmed that Natalie Massenet has joined global e-tailer Farfetch as a non-executive co-chairman. The luxury e-commerce visionary exited Net-a-Porter (the company she founded from her kitchen in 2000) after the company merged with discount fashion site YOOX. While the English businesswoman has been pretty quiet in the 18 months since she left Net, her position on the board of directors at rival e-tailer Farfetch spells exciting times for luxury online shopping.
In a statement released by Farfetch, Natalie says, "I am honoured and excited to support José [Neves, CEO, Founder and executive Co-Chairman of Farfetch] and the Farfetch team as they continue to build a unique vision of what the future of fashion and technology looks like. What Farfetch has done to rewrite the rulebook on how technology can work alongside bricks and mortar to elevate the customer experience stands out in the industry - when José asked me to come on board it was an opportunity I couldn't turn down. José is a true innovator, and I am thrilled to join him as he grows Farfetch into the online platform of choice for luxury fashion."
Tasked with a focus on growing the brand and strengthening its partnerships with the fashion industry, Massenet's 15-plus years of luxury e-tailing experience will no doubt pave the way for Farfetch to become a powerhouse player in the global market. Farfetch currently partners with 750 bricks and mortar retailers in 40 counties to bring tall their product together in one interface. While it operates slightly differently to Net-a-Porter, it offers access to boutiques that don't traditionally trade online. We can't wait to see what Natalie does with the brand.