Aussie label Bec & Bridge has no shortage of famous fans, with Kendall Jenner, Hailey Baldwin, Behati Prinsloo and Rita Ora just a snapshot of the celebs who've been spotted in the brand this year alone. For Aussie girls, however, the label is not so much a best-kept-secret, but the obvious go-to when it comes to party ready cocktail wear and sexy summer dresses. Of course, being such a success story, Bec & Bridge has never been short of online or bricks-and-mortar stockists, but strangely, it's never had its own standalone store... until now.

Millennial pink addict? Check out Bec & Bridge's first-ever store

Opening its first Australian retail space in Westfield Bondi Junction this week, Bec & Bridge's dedicated boutique carries the label's full seasonal collection, plus pieces exclusive to the store and a selection of accessories from brands like Elvis et Moi, Reliquia, F + H Jewellery, Avec Moderation, LOQ, Atiana shoes, Lacoste sneakers and Mehry Mu bags. Decked out in the most 2017 of shades - soft, dreamy millennial pink - the store captures the easy elegance and Aussie-girl essence of the brand.

Millennial pink addict? Check out Bec & Bridge's first-ever store

"It's been a dream to create a physical space that truly encapsulates our style and after 15 years of building the business, we finally feel the timing is right," says brand co-founders Bec Cooper and Bridget Yorston. After one glimpse of the plush lounges and furry white armchairs, we can see the George Livissianis-designed space becoming our new favourite hangout. Hold onto your wallets, this could get dangerous. 

Bec & Bridge is located at 3058A, 474-548 Oxford Street, Bondi Junction Westfield, NSW 2022, becandbridge.com.au

Millennial pink addict? Check out Bec & Bridge's first-ever store