Meet the Paris It-girl announced as Chloé’s new creative director

Meet the Paris It-girl announced as Chloé’s new creative director


Site: Divya Bala

In fashion’s ongoing game of musical chairs played by the world’s most prestigious creative directors, French luxury house Chloe announce a surprise new appointment

Following months of speculation and a clairvoyant few who predicted the appointment way back in January, French fashion house Chloé confirmed this weekend that it had appointed Natacha Ramsay-Levi as creative director, succeeding Claire Waight Keller. She will be overseeing ready-to-wear, leather goods and accessories as of April 3 with her first collection to be shown during Paris Fashion Week in September.

Though her name isn't as recognisable as the Rousteing's and Wang's of the industry, Ramsay-Levi has worked under Nicolas Ghesquière for the last 15 years during his tenures at both Balenciaga and Louis Vuitton, having started as an intern in 2002.

Speaking to the New York Times, chief executive of Chloe, Geoffroy de la Bourdonnaye said, "I am signing a great talent. Natacha was trained in the couture ateliers, and she perfectly embodies the spirit of Chloé. She is daring, charismatic, joyful, confident, and knows where she's going."

Ramsay-Levi, who has a son with Purple magazine founder Olivier Zham, said in a statement, "I am very proud to join a house founded by a woman to dress women. I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a 'look.'"

It's fair to say that the modern, sleek aesthetic Ramsay-Levi has worked under for so many years is almost entirely opposite to the bohemian, flower girl aesthetic of Chloe's so it will be interesting to see where the new creative director takes the brand.

Watch this space.

Meet the Paris It-girl announced as Chloé’s new creative director (фото 1)

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