Search

Meet Mulberry's new creative director ahead of tomorrow's show

Meet Mulberry's new creative director ahead of tomorrow's show

A new direction

Site: Anna McClelland


Johnny Coca is thinking big for his first collection at Mulberry

When he shows the brand's A/W '16 collection on the first day of London Fashion Week on Sunday, all eyes will be searching for signs of a new aesthetic. And they won't be disappointed, as one massive change is already apparent: Coca has gone ahead and designed a new logo.

He's not breaking with tradition entirely, however - his design is based on an original '70s Mulberry logo he unearthed in the brand's archives. "In my role as creative director I want to push the boundaries, but also respect the values and DNA at the core of Mulberry," he says. "It's about tradition, and how it's mixed with modernity."

Mulberry has released the below short film introducing the world to their new creative director, in which Coca explains his vision and his focus for the new collection. He reveals a love of garment construction, architecture and colour - particularly red. "It's really Spanish but really British too," he says in the film. We wait with bated breath to see how it all translates at tomorrow's show.

Meet Mulberry's new creative director ahead of tomorrow's show (фото 1)

Related articles

Buro 24/7 Selection

More