It might have been the worst kept secret in fashion, but we're betting Dior is feeling pretty chuffed with its new acquisition right now. After confirming her departure as co-creative director at Valentino last week, Maria Grazia Chiuri has now been confirmed as Dior's new artistic director. She takes the reins after the shock departure of Raf Simons in October last year.
Chiuri leaves former creative partner Pierpaolo Piccioli to hold down the fort at Valentino. Their mega-successful joint tenure Valentino was marked by a celebration of old-world romance through uber-feminine ready-to-wear, and the introduction of the Insta-famous, ubiquitous Rockstud heels - which have proven incredibly lucrative for the Italian brand. It's almost certain Dior is hoping she can sprinkle some more of that fairy dust on the French brand.
"She's very straightforward and a direct person and so, frankly, the first time I met her, I knew that she was the one," Dior's CEO Sidney Toledano told Business of Fashion. "She has a global experience and big intuition, at the same time she is really pragmatic and the way she talks about it, it is very clear."
As the first-ever female head of Dior, Chiuri will be responsible for the fortunes of the women's ready-to-wear, couture and accessories collections. Her first collection for Dior will be the spring/summer 2017 collections in Paris on September 30. No doubt it will be one of the most eagerly anticipated shows on the schedule.