According to the Financial Times, luxury goods conglomerate LVMH (Louis Vuitton Moet Hennessy) will reportedly launch its own e-commerce site this month, positioning itself as a competitor to the likes of Net-a-Porter and which recently appointed Net-a-Porter founder Natalie Massenet to its board.

The website is reported to be a part of Parisian department store Le Bon Marche which was acquired by LVMH in 1984 and will act as an online fashion retail destination for the goods group's stable of over 70 brands including Christian Dior, Celine, Marc Jacobs, Fendi, Givenchy and Loewe as well as competitor brands.

According to Exane BNP Paribas analysts, shoppers that buy both in-store and online typically spend about 50% more than those who shop only in bricks-and-mortar stores and according to a Bank of America Merrill Lynch report that came out this month, the sales of online luxury goods are set to increase by five times in the next decade. So although LVMH have been relatively late to the game when it comes to heroing their online offering, they may be getting in in the nick of time. 

Luxury giant LVMH is working on a multi-brand e-commerce site