Inside the newest Louis Vuitton store in the world
A stroll through the sprawling new Louis Vuitton store in Pacific Fair, which, following a $670-million redevelopment, is now home to the highest concentration of luxury retailers in the country, and it feels that way. Maybe it's the glittering pools and tropical gardens to be fringed by luxe dining options at the heart of the centre, or the fact that one of the country's most magnificent beaches is a stone's throw away, but suddenly, the good old Goldie is feeling very Rodeo Drive.
The new Louis Vuitton store radiates the region's joie de vivre, with colour-saturated displays and an emphasis on leather goods in vibrant fuchsia, sea blue and yellow. "This new store with its unique location reflects perfectly the new chapter that is now unfolding for the brand," says Louis Vuitton Oceania CEO Philip Corne. "As we design stores, and as we merchandise them, we're very careful to ensure that the product offering reflects the clientele."
To that end, lucky locals (and anyone tempted enough to fly in for a weekend shopping spree) have the chance to buy exclusive designs only available at the Pacific Fair store. They include the Louise clutch in Fuchsia Crocodilian leather and - Buro's fave - The Twist bag in Bleu Denim Crocodilian leather (pictured below).
The expansive store is split up into sections - picture an insanely chic his 'n' hers walk-in wardrobe - with different salons displaying leather goods, luggage, shoes and accessories, including jewellery, eyewear and even LV-emblazoned beach towels. All the furniture within the store was custom-made for Louis Vuitton, with local Tasmanian oak flooring and the ever-creative window displays LV loyals love.
Louis Vuitton, Shop 1584, Pacific Fair Shopping Centre, Ground Floor. Corner Hooker and Sunshine Boulevards, Broadbeach, Queensland.
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