Last year it was Palm Springs, and this year Louis Vuitton's Nicolas Ghesquière has his sights set on the hottest spot in town: Brazil's Rio de Janeiro. With Louis Vuitton giving us a sneak peek of the Cruise '17 site last month, we can hazard a guess and say that the space will no doubt be architecturally amazing.
Given that Ghesquière's incredible A/W '16 collection was a highlight of the Paris Fashion Week calendar, let's just say we have high hopes for the Cruise show. We wonder which of Ghesquière's Met Gala squad will be boarding a plane to Rio? Our (hopeful) guess? LV ambassadors Léa Seydoux, Alicia Vikander and Michelle Williams, plus Charlotte Gainsbourg, Selena Gomez and Jennifer Connelly. (One can only hope.)
Enjoy your front row seat here - the show kicks off at 5.30am AEDT.