At 1pm London time (that's 10pm AEST), Burberry will showcase their S/S '16 womenswear collection to the world - and we mean the world. No longer confined to the fashion editors and A-listers seated front row, Burberry are following in Givenchy's lead and live streaming their show through select channels - catch all the action right here at 10pm.
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They're not stopping there - Burberry is the first luxury brand to partner with social media behemoth Snapchat and will debut their S/S '16 collection on the digital platform first, sharing behind-the-scenes glimpses in video and photo form. Follow @burberry on Snapchat to see it first.
The S/S '16 show promises to be spectacular, with a live runway performance by Brit singer Alison Moyet backed by a 32-piece orchestra. Guests expected to be in attendance include Anna Wintour, Kate Moss and Cara Delevingne.