Kylie Jenner's boyfriend collabs with one of our favourite Aussie labels
Forget Keeping Up With The Kardashians, for Travis Scott it seems to be a case of 'keeping up with Kayne.' The 25-year-old rapper looks set to follow in the footsteps of his future brother-in-law fashion designer West, after landing a major collaboration with Australian streetwear label Ksubi and dropping a capsule collection on the masses.
The 10-piece limited edition collection, aptly named Ksubi x Travis Scott, embraces the rapper's iconic street aesthetic in Ksubi's signature styles. The range includes baggy jeans, statement tees, hoodies with moth-eaten style holes, a nylon bomber and an oversized heavily distressed denim jacket, which were all produced under Scott's creative direction. Scott's personal touches are apparent in each piece, including a hand-drawn rendering of his famous eagle motif and shredded jeans with torn up double pockets - an ode to the musician's Houston, Texas upbringing.
Scott has been rocking Ksubi threads for years, but for a brand that likes to do things differently and is synonymous with shock value, (how could we forget when Ksubi released 252 rats onto the Sydney runway for their first fashion show back in 2011?), it seems Scott's shock pregnancy news with Kylie Jenner is well-timed for the launch of the new collection.
This isn't Scott's first designer collaboration he has put his name to. Earlier this year the rapper launched his freshman Helmut Lang collection alongside new creative director Shane Oliver, who was formerly part of street brand Hood By Air (HBA). He also did two automotive merch lines: one with Toyota called Hood Toyota and another with Harley Davidson. Meanwhile, Ksubi has fostered a cult-like following from the global hip-hop community in recent years, with The Weeknd, A$AP Rocky and Lil Yachty just some of the names among their high-profile clientele. And because of that, we're predicting the line to sell out faster than Kylie Jenner's LipKits on Christmas Day.
The Ksubi x Travis Scott collection is priced from $120 - $450 AUD and will be available from October 12 in select Ksubi stores and select online retailers.
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