Celeb power couple Kim Kardashian and Kanye West have firmly established themselves in the grown up fashion arena and now they're heading to the under 10 league with the launch of their kids clothing line, The Kids Supply 

Kim and Kanye's offspring, North West and Saint West are arguably the coolest dressed kids on the celebrity play date circuit - bringing all kinds of high fashion style from camo-coloured tutus to matching mummy and me couture ensembles to the table. So it seems inevitable that Kim, the original social media maven who can make money from any situation and Kanye, the name behind one of the most coveted brands on the planet, Yeezy, would see a new brand extension opportunity and immediately hit it. And that new frontier is their kids clothing line, The Kids Supply.

Calling on inspiration from what they would dress their own kids in and also themselves (the silk bias dress has Kim's lingerie draw written all over it) the tightly edited collection is available now and includes all the hot ticket cool kid must-haves like matching hoodie and track pant sets, bomber jackets, caps and tees. The range offers sizes to fit two year-olds up to seven/eight year-olds and pricing is around the $125USD mark for a matching hoodie and jogger set. Kim revealed on Twitter that Kanye drew the logo for The Kids Supply proving there's no part of the brand that doesn't have Kanye or Kim's stamp on it.

Scroll through for your first look at selected items from the range:

The Kids Supply range is available now from thekidsupply.com

Kim Kardashian and Kanye West want to dress your kid