The willowy ballerina-turned-Victoria's-Secret-Angel has just been announced as the jewellery house's new brand ambassador. She'll make her debut in Swarovski's high glamour Autumn/Winter '16 Be Brilliant campaign, shot by British photographer Craig McDean on the rooftop of New York's The Standard High Line Hotel.
"Besides her amazing beauty, [Kloss] stands for modernity, freshness, self-confidence, elegance and spontaneity," Swarovski creative director Nathalie Colin says. At just 23 years old, Kloss has been quick to diversify her portfolio beyond modelling, starting up uber-successful YouTube channel Klossy, plus a philanthropic baking line stocked at Momofuku Milk Bar (fittingly named Karlie's Kookies).
She had this to say about her new project: "It's an honour to join the Swarovski family and to be part of the brand's long history of bringing elegance to women through brilliant, unique designs." Watch Kloss' annoucement below: