It's a new era for British Vogue thanks to the appointment of super-stylist Edward Enninful to the role of editor-in-chief, succeeding Alexandra Shulman. In an announcement made by Condé Nast and Business of Fashion last night, Enninful, who is currently the fashion and creative director of American style bible W Magazine will depart his role and embark on a new chapter on August 1.
"I grew up reading British Vogue," Enninful told Vogue.co.uk. "I am so honoured and humbled to be taking up the mantle of editor. I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success," he says. "British Vogue is a great magazine with a legacy of creativity and innovation. I look forward to continuing to produce an exciting, beautiful magazine for its readers."
The changing of the guard comes after Alexandra Shulman announced her departure from the title in January this year. As Enninful mentioned, Shulman has been British Vogue's editor for over 25 years, so the move marks a huge shift in the direction of the UK masthead. "Edward is an exceptionally talented stylist who will no doubt bring an exciting new creative aesthetic to the magazine," Shulman told Vogue.co.uk. "Every Vogue editor arrives with their own range of talents and experience and Edward is very known, respected and liked within the fashion industry. I look forward to finding out his plans as soon as possible and working with him over the next few months of transition."
Born in Ghana and raised in England, 45-year-old Enninful will be the first man in British Vogue history to helm the magazine. The recipient of an OBE, he boasts a reputation as an incredible stylist and creative visionary and began his career as a model, aged 16. It's not his first outing with the Vogue titles either - he's been a contributing editor to both Italian and American Vogue, in addition to styling for many high fashion ad campaigns.
We can't wait to see what he has in store for British Vogue...