Julia Restoin-Roitfeld stars in H&M’s new eco-friendly collection

Site: Anna McClelland

Mum Carine Roitfeld has her Uniqlo campaign, so it was only fair her model/art director daughter Julia got her turn in the spotlight for a high street fashion chain

The Parisian style icon and mother to Romy is no stranger to modelling - the face of Tom Ford's Black Orchid fragrance and one-time Lancôme ambassador just oozes je ne sais quoi and an effortless edginess.

Now, she's been tapped as the face of H&M's 2016 Conscious Exclusive collection, their annual sustainable range made from organic silk, hemp, recycled linen and Denimite - a new material made from worn-out denim. This year's collection has an extra point of difference - timed to coincide with the launch of the Fashion Forward - 300 Years of Fashion exhibition at the Louvre, each piece is inspired by clothing from the museum's haute couture archives.

In the campaign, Restoin-Roitfeld models a liquid-like dress adorned with a slice of Botticelli's Three Graces, a ball gown bedecked in a luxe marble print and whimsical lace Victorian-era dresses. "One of my favourite pieces from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It's great to be able to have sustainable clothes that still look red carpet-ready," Restoin-Roitfeld says.

The collection also includes three wedding dresses for the eco-friendly (and budget-savvy) bride - scroll the gallery above to see all the looks. The collection will be available in select H&M stores worldwide from April 7.

Julia Restoin-Roitfeld stars in H&M’s new eco-friendly collection

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