Loewe has delighted devotees of its instantly-iconic, cult collections with the long-awaited opening of a store in Australia - specifically, Melbourne's Chadstone shopping precinct.
Helmed since 2013 by 32-year-old British designer Jonathan Anderson, fashion's newest wunderkind, the once-sleepy heritage house has enjoyed an invigoration of sorts, guided by Anderson's clever, quirky hand. A curated selection of his coveted men's and women's leather goods and accessories are now available in the new store. Also on display is Loewe: The Book, a limited edition of 2000 phonebook-sized tomes (weighing in at 3kgs) that cover the brands visual history from its inception to today, the pages of which were used to wallpaper the interiors of the recently-opened Madrid store earlier this year.
The store itself will echo the house's design codes of understated, modern luxury in feature materials such as agate stone, black marquina marble, travertine tiles and brass accents. Far from imposing, the interiors are designed to welcome guests into the space - if the rainbow-coloured array of bags and bright coin purses don't already.