Fashion-forward leader of UK's style set, Alexa Chung has launched her first eponymous clothing collection

UK 'It Girl' Alexa Chung is a firmly established fashion force - having hit the modelling circuit as a teen, sat in countless front rows, been the muse for many a designer and collaborated on a number of sold-out collections with high-profile brands including California-based denim label AG on Alexa Chung for AG, she's earned her place at the head of the UK style table.  With her distinct personal look of vintage mixed with cool London girl style, her every look is dissected and copied by her fans (2.7 million Instagram followers and counting).

So when rumours began to swirl last year that Chung was set to launch her very own label the fashion world got excited. And the wait is finally over. Chung launched her label, Alexachung, last night in a church in North London. The debut collection is large with 150-pieces of ready-to-wear fashion, shoes and accessories. Speaking to The Wall Street Journal, Chung said, "I just made things that I was missing or that interested me. I don't know how else to do it." Which translates to a covetable collection of 60s and 70s vintage-style pieces, cute knitted collegiate sweaters, tea dresses, Mary Jane footwear and of course, denim.

Scroll through for your first look at selected items from the range:

Alexachung is available from alexachung.com

It’s here! Alexa Chung finally launches her own label